Libbie the Lobster

To purchase the children's book "Saving Libbie the Lobster" go to


Marketing Blues


My head is buzzing and my feet are stuck in clay! My fingers are poised on the keyboard but my eyes keep drifting from the computer screen to the ocean outside my windows and I’m trying to think. Thoughts come in words and phrases and follow one after another in a circle. I think you, my readers, may recognize some of these. You know the ones that keep streaming in with no action behind them because they’re circular!

target audience, holiday book signings, tweet, post, blog, write, sell, promote, follow, join groups, comment, like, apply for awards, hashtags, tags, guest blog, email, call, search, watch tutorials, learn more, do more, ad infinitum


I know the target audience for our book, Saving Libbie the Lobster, is children but young children don’t buy books so how do I appeal to the adults who can’t wait to purchase an awesome, based-on-a-true-story, signed by the authors, one of a kind, fun, funny, educational, artist illustrated, children’s book? “All of the above words in red” you may respond. But which ones work the best? There must be a way to do less and accomplish more — an easier, softer, smarter way that doesn’t include an “Upgrade to Premium” which costs money which is what I’m trying to bring in, not put out.

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I think if I can just finish this blog, I’ll be doing well. But the moment I stop writing, the litany of words starts over again. And too, what about my novel, The Jumping Off Place? It is finished or just about and after it’s finished, there is a whole new target audience!

Maybe there is a solution after all. I haven’t found it yet but there must be one. It’s not rocket science I’m sure, although I think I understand rocket science better than that terrifying word — marketing!

If you can relate, please leave your comments below. If you have solutions, please leave comments below. If you have funny stories or anything that will stop this circular stream of consciousness, please write in the comments below.

And as always, thank you for reading.


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Awesome Book Review

Children’s book author Susan Day read our book, Saving Libbie the Lobster, and wrote the most amazing review. Susan herself writes inspiring and educational books for children on topics that help children learn at a young age to cope with important emotional issues in their lives. Her most recent book, Astro is Down in the Dumps, teaches children tools to  use when they are feeling “down.” Here is what this highly prolific author had to say about our book: PhotoFunia-1424277702

Susan’s Review:

Saving Libbie the Lobster by Heather Chalmers & Marybeth Jeitner 
Illustrated by Stewart Maxcy

This is an inspiring book for children. Libby the Lobster is due to be sold for someone’s dinner in a supermarket when the forward thinking authors decide to rescue her. Libby is an unusual yellow colour which attracts their attention.

Saving a lobster is not as easy as it sounds! I didn’t know they lived in freezing cold water and that there weren’t any tanks in Florida that could take her. I also learnt what to feed lobsters which might come in handy because, like one of the authors, I am forever bringing home rescue pets. I had to laugh at the response by Heather’s husband – it sounded very familiar to me!

Stewart Maxcy should also be congratulated for bringing this story to life with vivid, fluid and lively drawings. They really add to the fun and humour underlying this tale.

Based on a true story, there’s a lot to learn and a lot to love in Saving Libbie the Lobster. I am encouraged to read that some of the proceeds go to the Seacoast Science Center where she now lives.

I received a copy of this book for an honest review. I can’t tell you how much I enjoyed this book. I’m sure you and your family will too. It opens up all sorts of educational avenues that you should explore with your children. It might make you think about your next seafood purchase but I implore you to get your claws on a copy today by clicking the link below.

Thank you so much Susan Day! We are so grateful for the review and glad you liked our book!

Check out Susan books on Amazon and her website. Follow her on Facebook too.

You can purchase Saving Libbie the Lobster below!

As always, Thank you for reading!

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Authors Helping Writers

I was sitting in a local cafe one day about two years ago feeling restless. I could think of nothing but writing. I wanted to write a book about my life. My story needed to be told. It was burning inside of me, threatening to burst through my very being.images (1)

For days, months, no…years, I wanted to write. As a young girl I fantasized about being older, with much of my life behind me, sitting in a large room that overlooked the ocean where as I gazed at the waves, ideas flowed easily and my pen wrote words that created stories.

The day came when I knew the time had come for my imaginings to become real. The room was ready, the desk was in place and the windows looked out over the ocean waves. Now a computer sat on the desk in place of pen and paper, waiting only for me to begin writing.

Something was holding me back! Why couldn’t I just start writing, I wondered. I knew that wanting to write was not enough. I had to sit down and do it but could I really write a book? Looking back I know that I was my own worst enemy. Teachers, family, and friends had told me for years that I should be a writer but my own mind told me different. Then something changed.

That day in the cafe, as I drank my coffee and listened to conversations around me, trying to distract myself from my restlessness, I overheard a woman telling the cafe owner about the story line for her upcoming book. I had seen her before and had heard she was a local author of ghost stories for young adults. She seemed excited and appeared to be self-confident. Her excitement rose as she described the story. I sat listening intently and knew I needed to speak with her.

“Oh, so you’re a writer?” I queried.

“Yes I am.” She said smiling brightly. “I write ghost stories for young adults. Do you write?”

” I want to write a book,” I replied sheepishly.

And right then and there my writing began in earnest. That friendly exchange of two strangers evolved quickly into a lasting friendship. Becky Meyer Pourchot, author a The Hungry Ghost Series, also became my writing mentor. We met often over the ensuing weeks and her encouragement and direction fueled my desire to become a published author. These days, we are planning book signings together and our paths intersect often on our journey as writers.

I will be forever grateful to my friend Becky. Because of her encouragement and belief in me, I am now helping others who have come to me in the same way and who have said, “I want to write. I have a story inside me that is screaming to come out.”

Thank you Becky Meyer Pourchot.


Achieving Co-author Balance

We saved a rare yellow lobster from a local supermarket and within a week decided to write a children’s book about the adventure. We barely knew each other, Heather Chalmers and me, having met only briefly a couple of times at functions for writers. Two very different people, 070_pp we came together because we have compassion for all living things which led to the liberation of Libbie the lobster. Leaping into a co-authorship of a children’s book was exciting but even more, it was a process of achieving a balance whereby we could work together efficiently and effectively to create a work of art.

Achieving that balance was not always easy. Now that our book has gone to print, I look back over the last couple of months in amazement at how well we blended each other’s strengths and overcame our weaknesses. Moving beyond the difficulties that arose served to strengthened our resolve to produce a book we could both be proud of.

In my practice as a psychotherapist, I facilitated many groups. My education had prepared me for the common stages through which groups evolve. They are as follows: and roles

  1. Forming
  2. Storming
  3. Performing
  4. Adjourning


I have considered that even two individuals coming together for a common purpose often develop through these stages as well. Heather and I certainly did. This is how I see the process:

In the beginning, Heather and I would often be distracted from brainstorming ideas for you book and have “getting to know you” conversations (Forming Stage). We found that we have many things in common. We both love writing, reading, children, nature, beach living, spirituality, healthy living, and having fun. We laughed often at our differences too.

As our book began to take shape, important decisions needed to be made. As is the case in groups, where people begin to vie for position and take on roles, i.e. leader, rescuer, agitator, distractor, etc., we began to disagree (Storming Stage). We each dug our heels in about a couple of things and stood ready to fight albeit Heather in her quiet way while I was not so quiet. Many people and groups give up at this stage, but Heather and I made it through and the experience made us better.

We entered into a working relationship whereby we communicated freely and openly (Performing Stage). Each of us seemed to naturally gravitate to things we each were best at doing. Heather coordinated the people involved in the production of our book and I got the word out though social media marketing. We were both learning tremendous skills for future writing projects.

Whether it is a group or two individuals who have found a way to perform effectively, when the relationships end, there is a sense of sadness and loss (Adjourning Stage). For now however, Heather and I are a long way from adjourning. We are brainstorming ideas for our second children’s book! We have achieved a balance in our working relationship (our labor of love) and have become great friends meanwhile.

I would love to hear your thoughts about what I have written here. And thanks for reading!



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About Us Part One–Heather

     I think it’s about time I write an “About Us” blog. Heather Chalmers (right) and I are co-authors of the children’s book, Saving Libbie the Lobster. I asked Heather to write something about herself070_pp with a focus on what things she gets excited about.

     Here is what she wrote:

     I love our town Flagler Beach. I love watching the sunrise, and taking pictures of the beach in the morning. It’s such a magical time. I love learning about the different animals that share this little part of the earth with us. I’ve seen dolphins and tarpon jumping out of the water at sunrise. I’ve seen bait fish jumping and little sharks swimming right after them in the surf. I’ve seen cannonball jellyfish that roll up on the beach for a snack and roll back into the sea when they’ve had their fill. I’ve found countless sea treasures, beautiful sea shells, sea hearts, sea beans, star fish and sand dollars. I like to look at the things that wash up on the shore and think about the far away places they’ve traveled from.
     I love spending time with my family and cooking healthy things to eat. My daughter Ava is twelve. As soon as she comes home from school, she starts her homework at the kitchen table and I start making dinner.  At six my husband Brian comes home, and we all  sit down to a nice family meal. Dinner is a very important time of the day for our family. We each take turns talking and sharing about our day.
     I also love to read. There is an entire wall in my house that is just filled with books. I like all different kinds of books. I have cook books, gardening books, books about the supernatural, books about the ocean. I also love the classics. I was a nerd in school and every summer vacation, I would go to public library and ask the librarian what books were the most important to read. I’ve read most of the classics that way. My favorite classic author is Ernest Hemingway.  I have most of his books.  There are also five book cases in my mom’s house. The running joke is that I have enough books for two houses! I also have a huge collection of children’s books from when I was a teacher. I had about a thousand books in my library when I taught first grade. I’ve been giving books away and have gotten my children’s book collection whittled down to my favorite hundred or so.
     My life is pretty simple and very quiet and I like it that way.
     But there is more to Heather. She is one of the kindest people I know. She has her masters degree in education and she loves children. Soon after we rescued Libbie the rare yellow lobster from a local supermarket, Heather asked me to consider joining her in her ongoing effort to rescue Loons who cannot walk on land and who become trapped on the sand when the ocean was too rough. She described that we would carry them to safety across the road to the intracoastal waterway. Of course I responded a resounding yes to the proposition. Heather has also written two other children’s books which are yet to be published. And she writes awesome poetry.
     I am very glad to have met Heather. I could not have asked for a more talented and passionate co-author for writing our book of how we saved Libbie. And I have made a good friend.
     Stayed tuned for Part Two.  It’s all about me!